Coup Media is a social and mobile media agency. We create social campaigns and develop mobile and social applications for brands and other agencies.

Swiss Airline Helvetic Airways wanted an innovative way to promote their free return flights to its business passengers flying out of Wales’s International Airport in Cardiff.

Having spoken to their media buyers, gained a good understanding of Helvetic’s core audience and weighed up the potential sales vs PR possibilities, we proposed a QR code campaign across airport ad boards, in flight magazines and on door drop vouchers made out to look like he airline’s tickets.

When scanned the codes linked through to a downloadable voucher with which travellers could claim their free return flight from a number of European destinations. We were able to measure key statistics like number of scans, location of scanners, busiest scanning days, and the handsets used to scan the codes.  Over 100 return flights were claimed within a month and Helvetic are looking at even more innovative ways to incorporate QR marketing into their future initiatives.

We travelled to East London recently to hook up with two of the country’s hottest street dancers Twist and Pulse, and their collective. We heard the boys were looking to take driving lessons, so we hooked them up with our clients, BSM (British School of Motoring) to give them free lessons in exchange for a day of their time and some cool moves.

Having scripted and shot the video, we also secured exclusivity so that it sat on BSM’s Facebook page for the first week. That page was locked to non fans if anyone wanted to watch the video in that first week, they had to become a fan. Bearing in mind that T&P’s fan base are of (or approaching) driving age, this gave BSM a relative audience to market to going forward. We’ve added around 2000 fans so far and the video has been viewes thousands of times across Facebook, You Tube and everywhere else it’s being shared.

We are working with The Academy of International Sports to help drive awareness of their 11 week Ski and Snowboard Instructor training courses, held in Jasper, Alberta.

We’re working to a 12 month digital and social strategy, have redeveloped their website, created a blog that feeds the new website with fresh content, created Facebook, You Tube, Twitter and Flickr accounts and have developed an editorial / content calendar that gives shape to all the activity. We recreated the website’s sign and enquiry forms to sit on a bespoke Facebook tab and established an ongoing Facebook advertising campaign that drove fans to those enquiry forms. The results have been outstanding: The Facebook page has grown to 2000 likes within 6 months, The blog has received over 8,000 views, and most importantly, course enquiries have risen by an amazing 300%. We are now using our social activity to keep in touch with course delegates throughout their stay in Jasper, and are collecting content from the course (including videos, images and blog entries) to market 2012′s course which looks set to be the company’s best selling course ever.

We’re working with Peacocks, one of the UK’s largest retailers to engage and maintain a close connection with their avid fanbase. Having added over 20,000 Facebook Fans in 10 weeks we’re having a great time working to a carefully crafted editorial calendar of competitions, giveaways, product promotions, company news and general fan banter. We’re driving traffic and revenue through the main Peacocks site, and are handling customer enquiries through Twitter. Moving into the new year we’ll be developing some very cool social apps, and looking at mobile marketing and QR codes to make sure that Peacocks offer their customers that little extra to build on the momentum we’ve created. Watch this space…

We’ve taken the wheel at one of Britain’s best loved brands, BSM, to deliver their social media and mobile marketing engagement activity. British School of Motoring turned 100 this year, and celebrated not only with a great party and celebrity race at Silverstone – the home of motor racing – but also by launching an iPhone app and fully embracing the social web.

So far we’ve created some bespoke Facebook landing pages (web traffic from Facebook has risen by over 100% since), launched our passer’s polaroids campaign, incorporating email and mobile marketing, started the BSM blog, and generally put BSM’s social ducks in a row. We’re looking forward to growing our content and engagement strategy with BSM, and are delighted to be in the driving seat with this iconic British Brand.

Burlesque Hair Company are an independent boutique studio with three super trendy salons across Wales in the UK.

Burlesque asked CoupMedia to develop their digital and social strategy, and they really let us go to town. Since redesigning Burlesque’s site, building their blog, and integrating Twitter, Flickr, Facebook and You Tube accounts, Burlesque’s fans, followers, blog readers and channel viewers have gone through the roof.

We’ve managed to collect 6,000 email addresses, the blog has been viewed by at least 10,000 people, and they’ve got hundreds of fans and followers on Facebook and Twitter. Oh, and this video we created for them has racked up around 500 views in less than 3 months.

Burlesque came runners up in the Hairdresser’s Journal website and innovation of the year award, and we were covered in the industry bible, creative head for our social strategy recently.

Burlesque Hair Company are an independent boutique studio with three super trendy salons across Wales in the UK. Burlesque asked CoupMedia to develop their digital and social strategy, and they really let us go to town. Since redesigning Burlesque’s site, building their blog, and integrating Twitter, Flickr, Facebook and You Tube accounts, Burlesque’s fans, followers, blog readers and channel viewers have gone through the roof.

We’ve managed to collect 6,000 email addresses, the blog has been viewed by at least 10,000 people, and they’ve got hundreds of fans and followers on Facebook and Twitter. Oh, and this video we created for them has racked up around 500 views in less than 3 months. Burlesque came runners up in the Hairdresser’s Journal website and innovation of the year award, and we were covered in the industry bible, creative head for our social strategy recently.