Coup Media is a social and mobile media agency. We create social campaigns and develop mobile and social applications for brands and other agencies.
FIND OUT MORECASE STUDIES
The AA asked us to engage their learner drivers on Facebook and use the platform to give them a little extra help. That way, The AA get better pass rates and attract more learner drivers. We developed this Facebook application that records their scorecards and identifies the driver’s weakest areas, showing what they need to concentrate on to improve their driving. 
The World Wildlife Fund asked us to help drive sign up for Earth Hour via Facebook. The event tied in with The Six Nations Rugby tournament and we tied the two together used a fangated Facebook data capture app. Users could sign up via the app at the same time as being entered into a ticket giveaway for a Six Nations game. WWF would then use that data to mail the participants nearer the time to remind them to turn their lights out for Earth Hour (31st March 8.30pm)! We went along to London Fashion Week recently to film the preparation for Elliott J Frieze’s Autumn/ Winter Collection for 2011.
We’ll say no more and let you take a look at the video! Enjoy
Swiss Airline Helvetic Airways wanted an innovative way to promote their free return flights to its business passengers flying out of Wales’s International Airport in Cardiff.
Having spoken to their media buyers, gained a good understanding of Helvetic’s core audience and weighed up the potential sales vs PR possibilities, we proposed a QR code campaign across airport ad boards, in flight magazines and on door drop vouchers made out to look like he airline’s tickets.
When scanned the codes linked through to a downloadable voucher with which travellers could claim their free return flight from a number of European destinations. We were able to measure key statistics like number of scans, location of scanners, busiest scanning days, and the handsets used to scan the codes. Â Over 100 return flights were claimed within a month and Helvetic are looking at even more innovative ways to incorporate QR marketing into their future initiatives.
We’re working to a 12 month digital and social strategy, have redeveloped their website, created a blog that feeds the new website with fresh content, created Facebook, You Tube, Twitter and Flickr accounts and have developed an editorial / content calendar that gives shape to all the activity.
We recreated the website’s sign and enquiry forms to sit on a bespoke Facebook tab and established an ongoing Facebook advertising campaign that drove fans to those enquiry forms. The results have been outstanding: The Facebook page has grown to 2000 likes within 6 months, The blog has received over 8,000 views, and most importantly, course enquiries have risen by an amazing 300%.
We are now using our social activity to keep in touch with course delegates throughout their stay in Jasper, and are collecting content from the course (including videos, images and blog entries) to market 2012′s course which looks set to be the company’s best selling course ever. 
We’re working with Peacocks, one of the UK’s largest retailers to engage and maintain a close connection with their avid fanbase.
Having added over 20,000 Facebook Fans in 10 weeks we’re having a great time working to a carefully crafted editorial calendar of competitions, giveaways, product promotions, company news and general fan banter.
We’re driving traffic and revenue through the main Peacocks site, and are handling customer enquiries through Twitter. Moving into the new year we’ll be developing some very cool social apps, and looking at mobile marketing and QR codes to make sure that Peacocks offer their customers that little extra to build on the momentum we’ve created. Watch this space… 
We’ve taken the wheel at one of Britain’s best loved brands, BSM, to deliver their social media and mobile marketing engagement activity. British School of Motoring turned 100 this year, and celebrated not only with a great party and celebrity race at Silverstone – the home of motor racing – but also by launching an iPhone app and fully embracing the social web.
So far we’ve created some bespoke Facebook landing pages (web traffic from Facebook has risen by over 100% since), launched our passer’s polaroids campaign, incorporating email and mobile marketing, started the BSM blog, and generally put BSM’s social ducks in a row. We’re looking forward to growing our content and engagement strategy with BSM, and are delighted to be in the driving seat with this iconic British Brand.
RECENT BLOG POSTS
- My Experience Using Brandwatch – Part 1
- Social Media & Politics – Out of Touch?
- Social Media & Love
- Facebook, learning to drive and The AA
- Nike’s running club – online video
- Social’s record breaking start to 2012
- WWF, Earth Hour and us…
- Are we getting carried away with social media?
- Facebook’s problem with ‘oversharing’
- Are Google risking it all to make Google+ a success?
TAGS
- advertising
- analytics
- apple
- applications
- apps
- beauty
- clients
- content
- coup media
- f8
- facebook deals
- facebook places
- flickr
- foursquare
- geo
- groupon
- hair
- infographic
- itunes
- location
- location based
- marketing
- mashable
- media
- mobile
- mobile apps
- online PR
- online video
- PR
- qr codes
- social media
- social network
- social networking
- social networks
- strategy
- targeting
- tech
- trends
- Video
- web
- youtube
- You Tube
OUR BLOG
My Experience Using Brandwatch – Part 1
by Joe in on 1 May 2012We’ve recently started using social media monitoring tool Brandwatch – here’s how I’ve found it
Social Media & Politics – Out of Touch?
by Monique in on 2 April 2012After reading this article by The Telegraph i reflected on how social media is affecting the world of politics. In this article our current Prime Minister David Cameron is accused of being ‘out of touch’ by 72% of those questioned, however would it surprise you to know that our Prime Minister is on Twitter?
Social Media & Love
by Monique in on 2 April 2012Firstly, let me introduce myself – hi i’m Monique! I’ve just started working at Coup and I’ll be doing lots of social media data analysis, blogger outreach and well, blogging like this!
I’ll also bring much needed female touch to the office as Orianan (@coupmedia_ori) has been fighting a lone battle against an office full of boys (yes boys, not men)!! Sooo, as the weather has been so fantastic the last few days, and as thoughts turn to foolish expectations of a hot Spring & Summer I thought I’d start my first blog, addressing social media and love.
Social’s record breaking start to 2012
by Paul in on 16 March 2012We’ll soon be out of the first quarter of 2012. It’s been a record breaking start to 2012 in a number of areas of social media, so let’s take a look at some of those record breaking stats… Kony 2012 With more than 100 million views in six days, Kony 2012, a 30-minute documentary about [...]
Are we getting carried away with social media?
by Joe in on 14 March 2012I was reading a blog article from Brandwatch today, and I got me thinking that maybe we’re getting a bit carried away with the world that social networks and a mobile internet connection has opened up to us. The ways in which we can interact with our friends through a mobile device wherever we are, [...]
Facebook’s problem with ‘oversharing’
by Joe in on 16 February 2012At f8 Facebook introduced a series of apps that automatically share the actions you take within them. They’re great for finding new content, give great exposure to the companies who developed them, and help Facebook to learn more about you as a user. They also ruin the News Feed.
Are Google risking it all to make Google+ a success?
by Paul in on 20 January 2012Over the last few weeks the web has witnessed Google making a stream of announcements regarding changes to its services. Although the announcements cover a range of the Google products, they all have one thing in common – they all tie back to Google+. Google launched + last year, representing their biggest step into social [...]
What does the emergence of smart TVs mean for the future of social media marketing?
by Joe in on 17 January 2012A key trend coming out of the CES in Las Vegas is the emergence of ‘smart TVs’. However, what exactly a ‘smart TV’ is, and what impact they could have on the way we interact with our televisions is still up for debate.
How would a Facebook IPO break down?
by Paul in on 13 January 2012We’ve started to hear rumours that the long awaited Facebook IPO is being pencilled in for May 2012. This brilliant infographic shows how the rumoured IPO would break down, and who would be the winners of the biggest ever internet floatation.
A look back at 2011 in social
by Paul in on 9 December 2011Businesses large and small adopted social media last year, so as we say hello to 2012, here’s a month by month look back at 2011. But first a very human use of technology that spanned across much of 2011… The Arab Spring. That revolutionary wave of demonstrations and protests which occurred from Tunisia to Egypt [...]
Infographic of the week – social networking in China
by Joe in on 1 December 2011A quarter of all social networkers in the world are Chinese, but they have no access to Facebook, Twitter or YouTube. Take a quick look at social networking behind the Great Firewall of China with this brilliant infographic
Google+ finally launch brand pages – a serious challenge to Facebook?
by Joe in on 8 November 2011After initially launching around 4 months ago, Google+ asked brands not to develop their own branded pages. After months of waiting it was announced late last night that Google+ brand pages have arrived. An exciting development for Google+, but for businesses, what’s the point?
Coupsround – the day’s top stories in social media
by Joe in on 28 September 2011Today’s stories include; more fallout from f8, scheduled programming coming to YouTube, Groupon trying to convert deal hunters to repeat customers, and Google setting up in London.
Coupsround – the day’s top stories in social media
by Paul in on 27 September 201127/09/11 Google+ traffic see a massive growth after ‘going public’ Last week Google+ finally opened the online doors to the public, making the social network available to anyone, no invitation required. Since then, traffic on Google+ has increased by 1,269%, and user numbers have increased by over 30%, meaning they now have around 43 million [...]
Coupsround – the day’s top stories in social media
by Paul in on 26 September 201126/09/11 Today we’ll give you a quick round-up of anything you might have missed over the weekend, including some more info on what the changes announced at f8 might have for your marketing efforts on Facebook. f8 changes beneficial for brands? Since Mark Zuckerberg and the rest of the Facebook team announced a series of [...]
CONNECT…
COUP ON TWITTER
- I luv tech, biz, social media and progress. However, p 60 w 60 d 0 l 0 is a historical feat for any sports fan @MCShippa @Danostockbroker
- RT @MCShippa: @coupmedia_paul @danostockbroker rolling back the years and the tears of laughter Living The Dream, Albion Invincibles fo ...
- Me and the legend Gordon Banks. http://t.co/TKsYpXLj
- @MCShippa @danostockbroker Gordon Banks can go on a bit chaps #last10alb
- Living it up with @mcshippa and @danostockbroker.
- @coupmedia_ori Tasty, strong, crisp, refreshing, something for the weekend... What else could they have called it?
- it's official, people are now trading #facebook stock #IPO
- Investors bet on Facebook as gatekeeper - http://t.co/0qWfcpgF - Media http://t.co/vzt68Uhw
- @MCShippa @danostockbroker boosh not long now. #last10alb.
- Our latest Facebook app lets you win Wales vs Barbarians tickets. Give it a go!... http://t.co/cc1RGYXE
COUP ON FACEBOOK
COUP ON FLICKR
